Second test of Mediator with Mailchimp (110k traffic tested)

Second test of Mediator with Mailchimp (110k traffic tested)

Blog, Tests & Experiments

Today we finished a one-week test of the Mediator technology. This time we tested it on – leading Russian motor insurance website (among TOP-5 insurance websites in Russian Internet). The website generates almost 200k unique visits per month with 18.4% of adblocking users!


We wanted to test Mediator’s new key feature, which allows them to start gaining more mailchimp subscribers with one click. So, the website owner uses mailchimp for newsletters and he places the subscription form in the middle of the right column. Mediator secured the top-placed AdSense banner and converted adblockers to subscribers for a week.


Part 1. Between 13th of October (when we started the test) and 20th of October, there were 29 new subscribers. Among them 11 people came from ordinary subscription form and other traditional sources and 18 came from Mediator generated form that is showed only for adblockers. That means that Mediator delivered +163% of extra new subscribers.
To make this measure more representative, we are going to turn off Mediator now and see how many subscribers the ordinary form gets on its own.

Part 2. Now we want to calculate subscriber growth more accurately and exclude those users how do use adblock and who will subscribe to newsletters anyways (even if the form is on the second screen). So we measured how many people usually subscribe to the newsletters on average (Mediator is off).
So between 21th and 28th of October there were 12 new subscribers. So we can propose now that the normal new subscriber rate is 14 per each 10 days. It means that Mediator gives (18/12) = 150% more subscribers than usual and boosts overall subscription rate by 2.5!


First short test of Mediator technology: 23.8% income growth

First short test of Mediator technology: 23.8% income growth


Test №1. We tested Mediator technology on popular russian blog (it’s about coffee machines). The average daily traffic is 1800 hosts. According to Yandex.Metrica there were 7,76% of adblocking traffic last months:


We used Mediator to replace context ad in sidebar with SocialMart affiliate programm link. That’s online catalogue of electonics, that pays for every click “our” user made from their pricelist to external shop’s site:



We tested Mediator just 24h. Additional affiliate income was RUB 29,51 with no lost in usual context ad revenue, which is RUB 3713,89 per month:


So the average daily context revenue is 3713,89/30 = 123,8. Mediator technology gives RUB 29,51 more with no loss in conext income.

That means that Mediator increased revenue by 23.8%! And that’s with relativly small adblocking rate for this website (7,76%).


Like giants do

Like giants do


You are not the only one who suffers from growing adblocking traffic. Many national newspapers and big media holdings face the same problem. Let’s see how they interact with adblockers converting them to subscribers or asking them to disable adblocking software:

Le Figaro – the oldest daily newspaper in France and one of the most widely respected newspapers in the world – ran an experiment in 2016. If AdBlock, AdBock Plus, Ghostery or other adblocking software is detected on the user’s computer, the article’s text becomes blurred. The more pageviews users have, the more blurred the text becomes. This continues until the user signs up for premium membership or disables AdBlock.
Le Figaro and Adblock

You can do exactly the same thing on your website or blog with Mediator.  See live demo here.

Forbes – financial and economic magazine asks adblocking users to pay for subscription to the online version of the edition without advertising or add website to the AdBlock white list. Otherwise, users will not be able to read articles on the online version and they can’t even access the site.


German publishing house Handelsblatt and Zeit Online was not satisfied with the policy against blocker ads on their websites, and Hamburg Regional Court heard the case within four months, and then decided that adblocking activities are absolutely legitimate, and users themselves can decide to install an extension or not.

GQ magazine is preventing people using ad blockers from accessing its site with a popup asking them to disable their ad blockers or pay 50 cents to read an article.

Картинки по запросу gq adblock